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BTL Activations
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BTL Activations (Below-The-Line Activations) are marketing activities specifically designed to engage a targeted audience directly and create a measurable, memorable, and often interactive experience with a brand or product.
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Below-The-Line marketing activities, which are highly targeted, trackable, and personal methods of promotion designed to engage a specific audience directly.
Types Of Activations
1. Product Sampling
2. In-Store Promotions
3. Mall Activations / Pop-Up Shops
4. Roadshows & Mobile Activations
Service Gallery
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